KALI SURANA
"Every page of this issue was designed, written, and lived by Kali Surana."
Masthead
Specialisms
Currently Seeking
UX Design, Product Design, or Creative roles starting May 2026.
Interested in companies that balance craft with impact where good design
isn't just beautiful, it measurably improves people's lives.
Contact
Editor's Letter
Kali, somewhere between a brief and a solution.
From the desk of Kali Surana
There's a moment before you make something. A beat of silence where the idea exists but hasn't been touched yet. That's my favourite part.
I'm Kali. I make things for people: interfaces they move through without thinking, campaigns that feel like they were made for them personally, social content they stop scrolling for. I think design is an act of care and marketing is an act of listening.
This issue is an edited collection of that work. Three UX case studies that changed how I think about trust, crisis, and confidence. Three marketing roles where I learned that real impact shows up in the numbers but starts in the empathy. I laid it out the way I lay out everything: with intention, with detail, and with the honest belief that how something looks is part of what it says.
If you're reading this, I hope something in these pages makes you feel something.
Lost & Found:
A Trust Problem
A campus lost and found app that technically worked but nobody used. Lead Designer on a team of eight. Six weeks to find out why and build something people would actually trust.
"Users don't abandon bad features. They abandon the moment they feel invisible."
Fika:
Designed for Crisis
Most mental health apps are designed for calm. Fika was designed for the moment a panic attack starts. When cognitive load is at its highest and every extra step is a barrier to help.
"Design specifically for cognitive impairment, not cognitive clarity."
One-Click Resume Builder:
A Psychology Problem
500+ STEM students. A resume tool they weren't using. The instinct was to add more templates. The insight was that the problem was never about templates at all. It was about confidence.
"Sometimes UX problems are psychology problems."
RIT Parent &
Family Programs
Became the voice of a 52,500 member Facebook community for RIT families. Translated campus news, orientation logistics, and student stories into content people actually stopped to read. Used Meta Insights and A/B testing to keep it sharp.
"When families feel seen and informed, they trust the institution. Every post was a chance to build that trust."
Facebook Post
Post Midterm Wellness Post · 7 slides
VinnovateIT
Designed VinnovateIT's social identity across Instagram, LinkedIn, and Twitter. Built a Figma design system so the visual language stayed consistent across every platform without a design decision needed for every post.
"Good design at scale requires systems, not just taste. Build the system once, benefit from it forever."
Part 1 · 6 posts
Part 2 · 2 posts
Part 3 · 6 posts
Part 4 · 6 posts
Admark · VIT
Planned and executed the multiplatform campaign for Gravitas '24, VIT's flagship cultural festival. Coordinated content and strategy across Instagram, YouTube, and LinkedIn. Also trained 20+ new members in social media and content strategy.
"Marketing a student festival taught me that the most effective campaigns speak to people's desire to belong."
Kali Surana
UX Designer · Marketing Strategist · Social Media Creative
"Thank you for reading Issue 01."
Issue 01 · Spring 2026 · kali-issue-01.netlify.app