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Marketing Strategy
The Advertising and Marketing Club
Produced AdMark's debut at Gravitas '24, VIT's flagship cultural festival. Ran Instagram strategy for the club, trained 20+ new members in marketing and content creation, and built campaigns that made an organization show up for the first time feel intentional.
The Club
A Marketing Club Stepping Into Its First Spotlight.
Admark is VIT's advertising and marketing club, with around 300 members across batches. My role as Marketing Representative put me at the intersection of strategy and execution: running the Instagram presence, planning campaigns, and onboarding the new batch of members who would carry the club forward after us. Gravitas '24 was the centerpiece. VIT's flagship cultural festival draws thousands of students and is the highest-visibility event any club participates in. For Admark, it was a debut.
"Marketing a student festival taught me that the most effective campaigns speak to people's desire to belong."
The most important thing about marketing for a student club is understanding that your audience is students who have fifty other clubs competing for their attention. The only campaigns that cut through are the ones that make people feel like they are missing something if they do not show up.
Campaign Strategy
Three Pillars. One Goal: Make People Want to Show Up.
The challenge with event marketing for a student club is that your audience knows exactly how crowded their calendar is. They have been to events that promised a lot and delivered a little. The strategy I built for Admark at Gravitas was about earning trust before asking for attendance.
Gravitas '24 required a full pre-event, day-of, and post-event content arc. Pre-event content built anticipation. Day-of coverage made people who had not come wish they had. Post-event recap extended the moment and gave attendees something to share. Each phase had a distinct tone and visual approach.
Training 20+ new members was one of the most significant parts of my role. I ran workshops on content fundamentals, Instagram strategy, and campaign planning. The goal was not to train people to execute tasks. It was to give them enough context to make independent decisions that aligned with the club's direction.
Beyond events, the Instagram feed needed to establish Admark as a club worth following year-round. That meant regular content between campaigns: behind-the-scenes, member spotlights, marketing insights. Content that made the club feel alive even when there was no event to promote.
The most lasting contribution from this role was not a single campaign. It was the 20+ members who learned how to think about marketing strategically, not just tactically. Writing a caption is a skill. Understanding why that caption needs to work the way it does is the skill that actually transfers. I tried to teach the second thing, not just the first.
Selected Work
Gravitas '24 and Beyond.
The campaign reels and expo coverage from Admark's presence at Gravitas '24. These represent the full content arc from pre-event promotion through day-of coverage.
Gravitas '24 Campaign — Campaign reels and AdMark Club Expo coverage
The reels were designed to feel energetic and inclusive at the same time. VIT is a large campus. The students who show up to Gravitas are the ones who feel like it belongs to them. The campaigns were engineered to create that feeling of belonging before anyone walked through the door. The expo video was the day-of centerpiece: raw, real, and designed to make you wish you were there if you watched it from home.
Reflection
What Marketing a Club Debut Taught Me.
Admark at Gravitas was a lesson in what it means to create first impressions at scale. When your organization has no prior reputation in a space, every piece of content is doing double duty: delivering information and building credibility at the same time. That is a harder problem than it sounds, and a more interesting one.
